Custom-made exhibition stands are created to suit your exact needs by us at NAM Dubai advertising, whether you're looking for a stand to use at trade shows or something more unusual for an event or road show. They generally require a little investment, but with clever design these stands can be used many times.
Modular exhibition systems typically comprise of lightweight Aluminum frames and interchangeable graphics. If you exhibit frequently, but need to adapt your stand each time to fit changing space sizes, and these versatile aluminum frames and adaptable systems are ideal.
It is important is to know how to design your exhibition stand and attract customers. Here are a few pointers:
- Because your exhibition stand is a visual representation of your brand, it is very important to get the right look and feel of the design.
- Also determine the objective of the show whether it is selling, marketing or corporate image. This is important to determine the look and feel of your stand. Choose signage, posters and products to display to boost the image you want to create.
- Decide on a space that will suit your exhibition display properly. It is not as important to have a huge exhibition space as it is to have a eye catching display. Remember, small is beautiful, too. Exhibiting is about having great ambitions, not huge budgets.
- Rehearse, and try it out beforehand. Set up you exhibition somewhere before your trade show to give you a look and feel of the design. It will also help you with seeing what will work practically and what wont.
- Get creative. Experiment with lighting, sound and screens, electronic presentations, posters and signage. Follow the same path as visitors around the stand so you see what they see - both from a distance and up close. Make sure theres’ not too much text to read and no visual overload.
- Also most importantly stick to your budget. It is the design that counts at a exhibition show not the grandeur.
Exhibition stands are ideal for outdoor advertising because they are portable displays stands which are lightweight, easy to transport and assemble, and are also very affordable.
They are perfect if your brand has a lot of trade shows every year and you need several set of exhibition display equipment for different sales teams.
For this type of outdoor advertising there is one rule: never compromise on the design, because that is what captivates the customer and leaving a lasting impression of your brand in their mind.