Mall Activations In Dubai- Importance Of This Strategy

These days, mall advertising has opened a completely new arena in the field of advertising. This type of advertising is really important in making a good impression of any service, product or brand on the minds of people for obtaining a loyal customer base. Besides, this type of advertising can create a psychological impact over the mind of people, who are visiting the malls.

Like as other countries, the mall activations in Dubai is considered to be one of the fastest and latest brand marketing initiatives in the OUT-OF-HOME media segment. Presently, mall activation has come up as one of the widely used strategies of outdoor advertising and soon it will become the new face of brand advertising. The future of mall activation seems to be really promising with numerous shopping malls coming up everywhere in the countries.

The mall activations in Dubai is considered to be really effective as this can be successfully used to reach out to the potential customers, who visit the malls on a regular basis for shopping, games, movies, dinning or any other entertainment purposes. Generally, while people visit malls, they have lots of leisure at the disposal and therefore they tend to pay loads of attention to things and spend time looking around. This is why, the ads that are used in mall activation are designed in such a manner that can grab the eyeball of the visitors and the prospective customers easily as well as can successfully convey the slogan or the message of the brand.

Different types of tools are used for successful mall activations in Dubai. The advertisers can opt for these tools for advertising or can select the one that as per him/her will convey the message in the most appropriate manner. Now let’s have the details of the tools:

• Backlit Translits: It is one of the common tools that are used in mall activation. It offers a life like exposure of any brand and it is also a great eye-catcher and head-turner. As these are highly attractive, therefore these can create really strong and long-term impressions on the minds of the prospective clients. These are mainly placed at the strategic locations to suit to the movement of people. The majority of the outdoor media agencies adopt this media on a big scale.
• Pillar wraps: These are mainly visible at the shopping malls and the airport areas. These wraps are considered to be one of the latest invented tools of outdoor advertising. With these wraps, it is actually possible to cover all sides of the pillars and sometimes even the entire lengths by advertisements. These wraps are really interesting and also truly innovative and a great space-saver and therefore these can draw the attention of the customers better than the traditional poster advertisements.

All that one needs to know about Exhibition Stand Design

About Exhibition Stand Design

Exhibitions are usually held in order to showcase products to the public and enhance the marketing strategies in order to let the world know about the existence of a particular product or service. Apart from the basic awareness by branding and other promotional activities, exhibitions help to reach out to the public closely. To take part in any given exhibition, one should accordingly use props and exhibition stand design in order to showcase their products well to the ones visiting their stalls. In order to chose the right accessories to put up an exhibition stand, one can follow the below instructions.

1. An exhibition stand design should include the requirements of the brand that on plans to showcase. The banner is something that catches the eye as it is the first thing one notices in order to know the details of the products and services that are being exhibited. Banners are available is various sizes and forms. There are banners that can be hung at the background, banners put up on standees, various sizes of banners put up in exhibition stands etc. The banner is meant to be attractive to look at and simultaneously should bring out the message that the brand intends to portray. In order to be environment friendly, one can also opt for digital banners that do not require as much maintenance as the printed banners. It saves up financially as well.

2. If one plans to participate in frequent exhibitions, one can always opt for expensive designs and props that can be reused. In order to create a good quality exhibition stands, there are several stand designers who have prior expertise in designing good quality and attractive exhibition stand designs. Depending on the need of the brand and the ideas and thoughts that they intend to communicate to the world, the designs can be customized and created.

3. While hiring an exhibition stand designer, one is expected to brief them well about the products, services and messages that they intend to display in the exhibition. These designers accordingly provide an entire package that includes furniture, carpets, electrical sockets, fans, necessary lights, areas of interest for the visitors, display areas for brochures, sample products etc.

4. The use of audio visual screens in exhibition areas attracts visitors and makes them gain interest in what they see. The displays in these screens contain the visual information about the products and services on display in the exhibition. Another interesting way to attract customers is to give away goodie bags or kits that contain samples of products, brochures and other items that can be of interest to the visitors. This attracts visitors and thus helps to spread the word about the brand and its services.

Exhibitions are thus considered to be a major platform to promote brands and its products where one can reach the masses by being up close to them.