Kiosk Marketing: Exploring their Efficiency!

Kiosks as an effective promotional tool?

Kiosks, today, are at the forefront of marketing strategies adopted by businesses and conglomerates. A kiosk refers to fairly small booths set up in shopping mall hallways, trade fairs or even on roads. The kiosks are primarily set up for the purpose of marketing goods and services on behalf of larger chain stores. Why exactly would marketers like to invest in kiosks as an effective promotional tool? Simply because they work! Kiosks are a way to reach out directly to prospects, measure their responses (as far as your product or service is concerned) and make them aware that you have “arrived”.

Does kiosk marketing really work for your business?

The success of “kiosk” marketing can be clearly gauged from the unprecedented growth of the kiosk industry. There are several reputed kiosk manufacturers Dubai offering sleek custom designed kiosks catering to the diverse needs of clients. As per their choice, clients can choose from a range of different types of kiosks including the ones mentioned below:

• Interactive Kiosks
• Internet Kiosks
• Retail Kiosks
• Mall Kiosks
• Information Kiosks

How should you select kiosk manufacturers?

There are a few kiosks which require special software, hardware and installation systems in order to function properly. Needless to say, it is your kiosk manufacturers who will take care of all your needs.

As already mentioned above, there is no dearth of kiosk manufacturers Dubai. However, you, as the marketer or entrepreneur have to ensure that you are only getting the best of names on board to get your job done. It is very important for you to settle for the services of credentialed individuals. You cannot really choose a kiosk manufacturer on a random basis. It is very important for you to ensure that you are actually investing proper time in surveying the background of the kiosk manufacturers.

You should be serious enough to rope in only those manufacturers who have garnered a positive reputation in the market. You would definitely like to have a look at the previous works done by them. An efficient kiosk manufacturer, for instance, should be able to offer structures that are sturdy and rendered with a smooth finish. The quality of the equipments and services offered by different manufacturers might vary greatly. One of the great ways to pick up duly qualified manufacturers would be to bank on customer referrals. You can even go on to hold personal discussions with people who have already availed the products/services of the kiosk manufacturers and can also vouch for their quality assurance attributes.

In the age of easy information dissemination, you can virtually have all the information you want with the help of just a few clicks. You are not even requited to step out of your house in order to secure initial information about the kiosk manufacturers Dubai. You can just visit their respective websites and find out all about the wide array of marketing services offered by them. And, do keep the aforementioned tips in mind while zeroing in on them.

Catching your Customer’s attention through impulse buying!

POS Materials, Exhibition & Display Stands

Impulse buying. It’s something that we have all indulged in. That is why Point of Sale (POS) promotions are some of the most effective sales promotion tools included in the “promotional mix”.

A Point of Sale (POS) display, is an attractive and catchy outdoor sales promotion technique which is found near, on, or next to a checkout counter; or referred to as the ‘point of sale’. They are used to draw the customer’s attention to new products or products on special offer and can also be used to promote special events, like seasonal sales.

POS displays are usually supplied by the same company manufacturing the products and are maintained by the in-house team at the store. You might find brands of soft drinks, magazines, batteries, candy, chewing gum, comics, tobacco etc., on year round POS displays.

A few modern POS displays are ‘lightboxes’. A lightbox is a display fixture that contains a translucent graphic film with lamps that transmit light through the graphic, thus "backlighting" the graphic message for increased visibility and brightness. By definition, the artwork or backlit graphic film in a POS lightbox is replaceable without discarding the lightbox or any of its other components.

Creating Point-of-Purchase Displays that Work

Though it may look like setting up a POS display is easy, we at NAM advertising make sure your brand gets optimum recognition while doing so. Some important points to keep in mind are: 

• Always adhere to the retailer’s size and space limitations. Proper fit, within the allotted space, increases chances for success.
• Understand the retail store where the POS display is going to kept and their target audience. Even though your product may have a multitude of benefits, but if your customers don’t care for those benefits, they won’t care for your product.
• Placing the display at the correct location. Different areas in the store prompt different responses. Not even a great display will stimulate a sale if the product is not in sync with the mind of consumer as the display is approached.
• Displays should be creative but simple, without encouraging consumer questions or objections.
• Displays should be designed with a shopper's line of sight in mind. They won't buy what they can't see.

Also, an attractive POS display is something that will catch the customer’s attention. We at NAM advertising make sure that the idea behind your brand is translated into a creative POS display that catches the customer’s attention!