POS Materials, Exhibition & Display Stands
Impulse buying. It’s something that we have all indulged in. That is why Point of Sale (POS) promotions are some of the most effective sales promotion tools included in the “promotional mix”.
A Point of Sale (POS) display, is an attractive and catchy outdoor sales promotion technique which is found near, on, or next to a checkout counter; or referred to as the ‘point of sale’. They are used to draw the customer’s attention to new products or products on special offer and can also be used to promote special events, like seasonal sales.
POS displays are usually supplied by the same company manufacturing the products and are maintained by the in-house team at the store. You might find brands of soft drinks, magazines, batteries, candy, chewing gum, comics, tobacco etc., on year round POS displays.
A few modern POS displays are ‘lightboxes’. A lightbox is a display fixture that contains a translucent graphic film with lamps that transmit light through the graphic, thus "backlighting" the graphic message for increased visibility and brightness. By definition, the artwork or backlit graphic film in a POS lightbox is replaceable without discarding the lightbox or any of its other components.
Creating Point-of-Purchase Displays that Work
Though it may look like setting up a POS display is easy, we at NAM advertising make sure your brand gets optimum recognition while doing so. Some important points to keep in mind are:
- Always adhere to the retailer’s size and space limitations. Proper fit, within the allotted space, increases chances for success.
- Understand the retail store where the POS display is going to kept and their target audience. Even though your product may have a multitude of benefits, but if your customers don’t care for those benefits, they won’t care for your product.
- Placing the display at the correct location. Different areas in the store prompt different responses. Not even a great display will stimulate a sale if the product is not in sync with the mind of consumer as the display is approached.
- Displays should be creative but simple, without encouraging consumer questions or objections.
- Displays should be designed with a shopper's line of sight in mind. They won't buy what they can't see.
Also, an attractive POS display is something that will catch the customer’s attention. We at NAM advertising make sure that the idea behind your brand is translated into a creative POS display that catches the customer’s attention!
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